Number one in Jersey, and the registrations to prove it

01

The starting point

Jersey's recruitment market is crowded and finance-heavy, with established agencies competing for the same candidates and clients. Select Recruitment sat outside the top results for the searches candidates use when looking for work on the island, so most of that demand went to competitors.

02

What was done

1. 1

   A full technical and search audit

   To find what was holding the site back, then fixing it in priority order.

2. 2

   Pages built around how candidates search

   So the site answered the questions people ask when looking for work in Jersey.

3. 3

   Local presence

   Google Business Profile and local signals strengthened to win the map pack.

4. 4

   Monthly measurement

   Rankings, clicks and registrations tracked each month so every change could be tied to results.

03

The result

• Select Recruitment now holds the number one position in both Google's organic results and the map pack for its primary keywords.
• Average ranking across the whole site improved from 24.5 to 9.8.
• Monthly clicks from Google nearly tripled, from 255 to 724, and candidate registrations rose 455% year on year.

04

Why it matters to your firm

The firm already had a good reputation. What it lacked was visibility at the moment people were searching.